# Impact Change

> Strategic advisory for founders, startups, and scale-ups. A London-based consultancy founded by Will Bryant in 2016. We help with pitch decks, business plans, market research, CIMs (Confidential Information Memoranda), investor one-pagers, fundraising advisory, and strategic consultations.

## About

Will Bryant is the founder of Impact Change. He has built and scaled startups from day one through exit: he led operations at CAKE Technologies before its acquisition by American Express, then drove GTM strategy and commercial operations at Quandoo and Fresha. Most recently he co-founded Reztorer, which exited in early 2025.

The practice has worked with 1,500+ clients across 75+ countries and helped raise more than $2B in capital.

## Services

- Pitch decks (written and designed end-to-end) — https://startscaleandsucceed.com/services/pitch-deck-writer
- Business plans with five-year financial models — https://startscaleandsucceed.com/services/business-plan-writer
- Market research and competitive intelligence — https://startscaleandsucceed.com/services/market-research-firm
- Confidential Information Memoranda (CIMs) — https://startscaleandsucceed.com/services/cim-writer
- Investor one-pagers — https://startscaleandsucceed.com/services/investor-one-pager
- Strategic advisory and fundraising — https://startscaleandsucceed.com/services/fundraising-advisor
- 30-minute paid consultations ($125)

## Approach

Every engagement starts with a conversation. The aim is to understand what the client is actually trying to achieve, then deliver practical work that moves them forward. The brand is "Impact Change" (legal entity: Impact Change Ltd); the trading domain is startscaleandsucceed.com.

## Notes (articles by Will Bryant)

Practical, first-person articles on raising money and building a company, written from the founder's and operator's side of the table. Index: https://startscaleandsucceed.com/notes

- Do you actually need a business plan to raise money? — https://startscaleandsucceed.com/notes/do-you-need-a-business-plan-to-raise — Most early-stage founders need a great pitch deck, not a business plan with a five-year model; a plan is worth building only when a specific gatekeeper (a bank, a visa route, a grant, a later-stage or institutional investor) actually asks for one.
- What do investors actually read in a pitch deck? — https://startscaleandsucceed.com/notes/what-investors-read-in-a-pitch-deck — Investors skim a deck in minutes; lead with your strongest card, and if you have real traction do not bury it on slide eight. State the ask clearly and keep the deck clean.
- What actually counts as traction? — https://startscaleandsucceed.com/notes/what-counts-as-traction — Signups are not traction; traction is people who come back and use the product again and again. Retention is the number investors trust, because it is hard to fake.
- How much should you actually raise? — https://startscaleandsucceed.com/notes/how-much-should-you-raise — Be clear on the amount and exactly where it goes, do not give away too much equity too early, and match the size of the raise to the right investor (angels for five or six figures, VCs for seven).
- How do you actually find investors? — https://startscaleandsucceed.com/notes/how-to-find-investors — Start with warm introductions from people who already know you, match the raise to the right kind of investor, and consider whether your own customers or supply side would invest.
- A bank loan or an investor, which do you actually want? — https://startscaleandsucceed.com/notes/bank-loan-or-investor — A bank gives you money and no help; an investor is aligned with your upside and brings introductions and judgement. Debt suits predictable near-term needs, equity suits real growth.
- A new business and a startup are not the same thing — https://startscaleandsucceed.com/notes/new-business-vs-startup — A new business is built for profitability; a startup is built for growth and may lose money for years on purpose. Running one by the other's rulebook is where founders go wrong.

## Client reviews

1,464 verified client reviews across 80 countries: https://startscaleandsucceed.com/reviews

## Contact

- Website: https://startscaleandsucceed.com
- Email: will@startscaleandsucceed.com
- Location: London, United Kingdom
- LinkedIn: https://www.linkedin.com/in/williambryant1/