About Will Bryant and Impact Change

Hi, I’m Will

I work with founders and professionals at every stage, from the first pitch to the exit, and the work I do is practical, raising capital, entering markets, selling the company, telling the story for the first time. Building a business is a way of life, it shapes the rest of your week and the rest of your year, so I take the bigger picture seriously, because I know it isn’t separate from the deck.

Where I’ve come from

I’ve built and scaled startups from day one through exit, and my background is on the founder’s and operator’s side of the table, not just the consultant’s. I started at Wells Fargo, focused on fundraising and investor relations, in asset management in London, raising money from pension funds and banks and insurance companies. From there I led operations at CAKE Technologies before we sold to American Express, and I went on to be Director, Global Platform Solutions at American Express.

After that I drove GTM strategy and commercial operations at Quandoo and Fresha, where I was VP, Partner Success, and most recently I co-founded Reztorer, which exited in early 2025. That’s twenty years in fundraising, and two exits of my own, and that journey taught me what founders actually need.

I’ve also been a panellist on SeedLegals’ ‘Preparing for Investment Readiness’ webinar in August 2026, I coach founders on Foundervine’s The Foundry accelerator, and I mentor with The King’s Trust.

What Impact Change does, and for whom

Impact Change is strategic advisory for founders, startups and scale-ups, and most engagements take one of a few shapes, whether that’s getting ready for a raise and running it well, a pitch deck written and designed end-to-end, a business plan with a five-year financial model, market research and competitive intelligence, a Confidential Information Memorandum, an investor one-pager, or a strategic advisory retainer.

The retainers are usually with founders preparing for a major moment, a raise, a sale or a market entry, or with scale-up CEOs who want a regular sounding board, and I structure each one around the specific situation, typically on a monthly basis. I don’t sell courses, I’m not a life coach, and I’m not a guru, I’m someone with real-world operator experience who enjoys building cool things with driven people.

How I work

Every project starts with a detailed brief, and advice starts with a call. Either way, I want to understand what you’re actually trying to achieve, and what’s really on your mind. I’ll be honest about whether I’m the right person to help, because I wouldn’t want to sell you anything that wouldn’t really add value.

For a project, you send me a brief and I reply with a written quote within 2 working days: the scope, the price and the timeline. If you’d rather talk first, a paid consultation is 30 minutes at $125, 45 at $155 or 60 at $185. Most engagements take a week or less, but it depends on scope, so focused work like a pitch deck, a one-pager or a strategy session can be turned around in a few days, and larger projects like a full business plan with five-year financials or a Confidential Information Memorandum take longer. I’m London-based and work globally on Zoom, and my default is fee-based work, with equity kept for the occasional long-term partnership, usually post-seed, where I’m deeply embedded with a founding team.

What clients say

I’ve worked with 1,500+ clients across 78 countries and territories since 2016, and the largest concentration is in the UK, US and Europe, with steady flow from the Middle East, Australia and Asia. They’ve rated the work 4.99 out of 5 across 2,051 reviews, and you can read what they say in their own words. If you’d like to see how I think before we talk, the founder questions are where I write about raising money and building a company.

About this Impact Change

Impact Change is Will Bryant’s strategic advisory business for founders, startups and scale-ups, based in London and trading at startscaleandsucceed.com. It has traded as Impact Change since 2016, and the company behind it, Impact Change Limited, was incorporated in 2020 and is registered in England and Wales with company number 12822201. It isn’t connected to any other business that uses the name Impact Change, and the Start Scale Succeed name on this site isn’t connected to any podcast or programme with a similar title. If you’re looking for the Will Bryant who advises founders on fundraising, worked at CAKE Technologies, Quandoo and Fresha, and co-founded Reztorer, you’re in the right place.