Strategic advisory for founders, startups, & scale-ups.
Talk to me about your pitch deck
Founded by Will Bryant, 2016.
Paid consultations, 30 to 60 minutes.
I work with founders and professionals at every stage. From the first pitch to the exit, building a business is a way of life. It shapes the rest of your week, the rest of your year, and most of the decisions you make in between. The work I do is practical: raising capital, entering markets, selling the company, telling the story for the first time. But I take the bigger picture seriously, because I know it isn’t separate from the deck.
I’ve built and scaled startups from day one through exit. I started at Wells Fargo, focused on fundraising and investor relations. From there I led operations at CAKE Technologies before we sold to American Express. I then drove GTM strategy and commercial operations at Quandoo and Fresha. Most recently, I co-founded Reztorer, which exited in early 2025. That journey taught me what founders actually need.
Most engagements take one of a few shapes, whether that’s getting ready for a raise and running it well, a pitch deck written and designed end-to-end, a business plan with a five-year financial model, market research and competitive intelligence, a Confidential Information Memorandum, an investor one-pager, or a strategic advisory retainer.
Every engagement starts with a conversation. I want to understand what you’re actually trying to achieve, and what’s really on your mind. I’ll be honest about whether I’m the right person to help, because I wouldn’t want to sell you anything that wouldn’t genuinely add value.
But don’t take my word for it. Read what clients say →
Strategic advisory across 78 countries and territories, since 2016.
“It's rare to come across someone who not only excels in their craft but also possesses the interpersonal skills to navigate complex projects with ease. Will demonstrated a profound understanding of the task at hand, which immediately instilled confidence in his abilities. The final result surpassed all expectations.”
My clients say it better than I ever could.
Rated 4.99 out of 5 across 2,051 reviews.
Are you a coach or a guru?
No. I don't sell courses, I'm not a life coach, and I'm not a guru. I'm someone with real-world operator experience who enjoys building cool things with driven people. The work I do is practical, not aspirational.
What's your background?
I started at Wells Fargo, focused on fundraising and investor relations. From there I led operations at CAKE Technologies through to its acquisition by American Express. I went on to drive GTM strategy and commercial operations at Quandoo and Fresha, and co-founded Reztorer, which exited in early 2025. My background is on the founder's and operator's side of the table, not just the consultant's. That shapes how I advise now.
What does pricing look like?
Most engagements take a week or less, but it depends on scope. Focused work like a pitch deck, one-pager, or strategy session can be turned around in a few days. Larger projects like a full business plan with five-year financials or a Confidential Information Memorandum take longer. We agree the specific scope and fee in our first conversation. The 30-minute consultation is $125, with 45 and 60 minute sessions at $155 and $185.
What happens in the 30-minute consultation?
Bring whatever's on your mind: a deck to review, a raise to plan, a market to size, or a strategic question you're stuck on. Thirty minutes, paid ($125), focused. You leave with a concrete next step.
Where are your clients based?
I've worked with 1,500+ clients across 78 countries and territories since 2016. The largest concentration is in the UK, US, and Europe, with steady flow from the Middle East, Australia, and Asia. I'm London-based and work globally on Zoom.
Do you offer ongoing advisory retainers?
Yes. Strategic advisory retainers are a regular part of the practice, usually with founders preparing for a major moment (raise, sale, market entry) or scale-up CEOs who want a regular sounding board. I structure each retainer around the specific situation, typically on a monthly basis.
Do you take equity instead of fees?
Occasionally, in certain unique circumstances and usually post-seed. My default is fee-based work. Equity is reserved for the right long-term partnerships where I'm deeply embedded with a founding team.
More on the questions founders actually ask, in Notes →
Or the hand-checked lists, investors who write the first cheque, free tools, and startup credits, in Resources →
Start with a conversation.
A paid consultation with Will. Bring a deck to review, a raise to plan, a market to size, or a strategic question. Pick the length that fits what you need to get through, and leave with a concrete next step.
- $12530 minutesOne question, answered properly. A deck read, a go or no-go, a second opinion before you commit.Book 30 minutes
- $15545 minutesRoom for the detail. A deck and the numbers behind it, or a plan you want pulled apart properly.Book 45 minutes
- $18560 minutesThe full session. A raise mapped end to end, or several things at once with time to think between them.Book 60 minutes
Every call includes preparation beforehand, a recording, and a written summary.
When you’re ready.