A startup and business consultant, for the decision in front of you.
Book a paid call with me and bring the question you're stuck on, whether that's the strategy, the pricing, the launch, how the business runs, or a plan or a deck you'd like a second pair of eyes on. You get a straight answer from someone who has built and run businesses, and a clear next step.
Every engagement starts with a paid consultation of 30 to 90 minutes, and the work that follows is scoped and priced separately once we've spoken.
What a call is for
One question or one decision about your business, with someone who has been on the founder’s side of the table. A call can cover any of these.
- Strategy, when there's more than one way forward and you need to pick one.
- Pricing, and whether what you charge holds up.
- Go-to-market, meaning who to sell to first, where to find them and what to say.
- Operations, and how the business runs as it grows.
- A business plan or a pitch deck you'd like talked through.
- A second opinion before a decision you're about to make.
Pick the length that fits
Choose by how much you need to get through. You book and pay online, and the price is shown before you pay.
- $17530 minutesOne question, answered properly. A deck read, a go or no-go, a second opinion before you commit.Book 30 minutes
- $25060 minutesRoom for the detail. A deck and the numbers behind it, or a plan you want pulled apart properly.Book 60 minutes
- $37590 minutesThe full session. Several things at once, with time to think between them.Book 90 minutes
Prices are in US dollars. Every call includes preparation beforehand and a written summary afterwards. Any project work that follows is quoted separately.
What to bring, and what you leave with
Bring
- The question or the decision, in a sentence if you can.
- Anything you'd like me to read first, such as a deck, a plan or the numbers.
- What you've already tried or ruled out, so the call starts where you are.
Leave with
- A straight answer to the question you brought.
- A concrete next step.
- A written summary afterwards.
In clients’ words
A few lines from public reviews on Trustpilot, word for word. Each links to the full review.
Every session was well prepared, focused and productive. I always came away with clear actions, fresh ideas and a better understanding of what I needed to do to move my business forward.
Ian Brealey, read the review on Trustpilot
I love working with Will, he's a no bullshit sounding board and doesn't mind getting his hands dirty and doing the grunt work if required.
Tom Edgar, read the review on Trustpilot
Will's advice has been helpful in getting through challenging chapters of building my business.
Jen Tran, read the review on Trustpilot
Will was very knowledgeable and generous with his time. I also appreciated the lack of hard sell.
Book a call with me.
What the work covers
This is the work itself, which I scope and price with you after the consultation.
- Ongoing advice, if one call is not enough, agreed case by case.
- If you want me to build it, a business plan, a pitch deck, a financial model or market research is each scoped and priced as its own piece of work.
What it doesn't cover
- Legal, tax or regulated financial advice, which needs a qualified professional.
- A promise of any particular result, because the decisions you make with the advice are yours.
Who this is for
Founders and business owners with a specific question or a decision to make, who want a straight answer from someone who has done it rather than a framework.
Early-stage founders working out whether the idea, the price or the launch plan holds up before they spend more on it.
Owners of established businesses who want a second opinion before a big call, such as a new market, a new price or a change to how the business runs.
Who you'd be working with
I started at Wells Fargo, then led operations at CAKE Technologies through its sale to American Express. I went on to drive GTM strategy and commercial operations at Quandoo and Fresha, and co-founded Reztorer, which exited in early 2025.
So the advice comes from the founder's and operator's side of the table, not just the consultant's.
How I work
01
Pick a length
Choose the call that fits and book a time that suits you. You pay when you book, and the length and the price are shown before you pay.
02
Send anything I should read
I prepare beforehand, so if there's a deck, a plan or some numbers you'd like me to see, email them to me before the call.
03
The call
We talk it through on a video call. I'll tell you what I'd do in your position, and why.
04
Afterwards
You get a written summary of what we covered and the next step, so nothing rests on memory.
Outcomes
You leave with a clear answer to the question you brought, a concrete next step, and a written summary to come back to.
Common questions
- What can I bring to a call?
- Any business or startup question. Strategy, pricing, a launch or go-to-market plan, how the business runs day to day, a business plan or a pitch deck you'd like talked through, or a second opinion before a decision you're about to make.
- How much does a consultation cost?
- 30 minutes is $175, 60 minutes is $250 and 90 minutes is $375, in US dollars, paid when you book. Any project work that follows is quoted separately.
- Which length should I book?
- The shortest call suits one question answered properly, the middle one gives room for the detail, and the longest is for several things at once. If you're not sure, book the shorter call, and you can always book another.
- What do I leave with?
- A straight answer to the question you brought and a concrete next step. Every call includes preparation beforehand and a written summary afterwards.
- Can I move or cancel a call?
- You can move your call to another time if you give at least 48 hours' notice, using the link in your booking confirmation or by emailing me. Consultation fees are not refundable, including when a call is cancelled or missed. If I have to move a call, I'll offer you new times, and if none of them suits you, I'll refund you in full.
- Are you a coach?
- No. I don't sell courses, I'm not a life coach and I'm not a guru. I've built and run businesses, and the calls are practical advice on yours.
- Can we keep working together after the call?
- Yes, if it helps. Some founders book one call and others come back for another, and ongoing work is agreed case by case. If a call shows there's a plan, a deck or a model to build, I quote that separately.
- Do I need a call to get a project quoted?
- No. For a pitch deck, a business plan, a financial model or market research, send me a project brief and I reply within 2 working days with a written quote. You don't need a call first.