Market research and competitive intelligence you can act on.
I run focused market research and competitive intelligence for founders and leadership teams making a real decision, whether that is entering a market, sizing an opportunity, or getting ready to raise.
Every engagement starts with a paid consultation of 30 to 60 minutes, and the work that follows is scoped and priced separately once we've spoken.
What you get
The full report
$900
- A one-page answer up front: launch, test it first, or rethink.
- 30 pages or more on one market: your customers and demand, the market's size with the working shown, pricing and willingness to pay, the gaps, the rules that could stop you, and the routes to market.
- Eight or more competitors, with their prices and positioning.
- A launch strategy and your first 90 days.
- An Excel sizing model with every assumption visible.
Prices are in US dollars. The consultation is paid separately, and I confirm the scope and the price with you once we've spoken.
What the work covers
This is the work itself, which I scope and price with you after the consultation.
- A clear read on the market, its size, and where it is going, grounded in real sources.
- A proper look at the competition, who they are, what they do well, and where the gap is.
- The specific questions you are actually trying to answer, not a generic report.
- Findings you can put in front of a board, an investor, or your own team.
- Honest conclusions, including when the data does not say what you hoped.
Who this is for
Founders sizing an opportunity or entering a new market who need more than a hunch.
Teams preparing to raise who need the market section of the story to stand up.
Leaders making a real commercial decision who want the competitive picture straight.
How I work
01
A conversation first
A paid consultation to pin down the decision you are making and the questions that actually matter, and then I scope the research and agree the fee before any work starts.
02
The research
I gather and check the market and competitor evidence from sources that will survive scrutiny.
03
The read
I turn it into clear findings and an honest conclusion, not a data dump.
04
Ready to use
You get something you can act on, and put in front of an investor or a board.
Outcomes
You come away knowing what the market actually looks like, where the real opening is, and whether the decision in front of you is a good one, backed by evidence rather than optimism.
Common questions
- What does the market research cover?
- Market size and direction, the competitive landscape, and the specific questions behind the decision you are making. It is scoped to your decision, not a generic industry report.
- Can I use it in my pitch deck or business plan?
- Yes. Founders often commission this so the market and competition sections of their raise stand up to investor scrutiny.
- How much does market research cost?
- The full report is $900: 30 pages or more on one market, eight or more competitors, a launch strategy for your first 90 days and an Excel sizing model. A narrower question costs less. We scope it and agree the fee in the first consultation, which is paid separately and starts at $125.