Founders ask me what a pitch deck writer costs more than almost anything else, and it’s a fair question with an annoying usual answer, because most of the prices you’ll find online are for design rather than writing, and a lot of the people who do write won’t tell you a number until you’ve been on a call. So I’ll start with what we charge and then explain why pitch deck writing services cost such different amounts depending on who you ask. I’ve written and designed decks for a great many founders raising pre-seed through to Series A, and I’d much rather you knew the price before we spoke than after.
What we charge, and what’s in it
Our full deck is $2,625, and for that you get 20 slides written, researched and designed, delivered as an editable Canva file and a PDF. You approve the structure before the writing starts, every market claim is sourced with a link you can check, and I tear down three to five competitors’ funded decks so we know what investors in your space have already seen. It also includes a five-year financial model with year one month by month, a valuation and a cap table, plus an investor one-pager to send ahead of the deck. The arithmetic is there to see, since it’s 20 slides at $75 each, the model at $900 and a single-sided one-pager at $225, with nothing hidden in a bundle.
What moves the price
The biggest lever is length, because every slide is $75, written, researched and designed, so a shorter or longer deck moves the price in steps you can see. Next is the model, which is $900 on its own, and plenty of founders already have one their accountant built, in which case we’d talk about whether it’s investor-ready rather than building another. The one-pager is the third piece, at $225 single-sided or $350 for both sides if you buy it separately.
Research depth and your starting point matter too, since a deck that has to size a brand new market takes more digging than one in a sector with good published data. Rebuilding a deck that isn’t working is often quicker than starting from a blank page, but I price on the deck I create rather than the one I’m handed, because the slides you end up with still have to be written and researched properly. To get the exact figure for your raise, fill in a project brief and you’ll have a written quote within two working days, or book a consultation first if you’d rather talk it through, which is paid separately and starts at $125.
Writer, designer or agency
Most of the confusion about price comes from three quite different jobs sharing one name. A designer takes words you’ve already written and makes them look good, which is valuable, but they won’t build your argument, research your market or work out your numbers, and the agency design packages I looked at that list no writing start at $1,500 for up to 15 slides and US$2,500 for up to 10. A writer builds the story, deciding what goes first, what your traction is really saying, how big the market is with the working shown and how much you’re asking for and why, and that’s the part that wins or loses the meeting. An agency usually does both with a team of strategists, writers and designers, and agency packages that include the story and content work run from about US$1,950 for 15 to 20 slides to $5,000 and up for 20, with the top end passing US$11,000 for a 10-slide deck. Some agencies also price the writing as a separate add-on to the design, so it’s always worth checking which of the two a quote covers.
If your story already works and you only need it to look sharper, a designer is the cheaper and perfectly sensible choice, and I’d tell you that on a call. If the story isn’t landing with investors, better design won’t fix it, and that’s when you want someone writing it.
Why we do both
I write and design every deck as one job, so you’re not paying two people to pass the story back and forth and losing something each time it changes hands. The model and the one-pager come from the same person who wrote the deck, so the numbers on the traction slide match the model they came from and the one-pager tells the same story in a page. It also means the price covers the whole thing an investor will see, rather than a design quote that quietly assumes you’ve already done the hard part.
So, before you compare quotes
Check whether a quote covers the writing or only the design, whether the market numbers will be sourced, and whether a financial model is in or out, because those three things explain most of the gap between a $1,500 quote and a $5,000 one. Once you’ve lined those up, compare what you’d be getting for the money rather than the headline figure. You can see everything that’s in ours on the pitch deck writer page, the financial model and the investor one-pager each have their own page if you only need one piece, and if you want to know what investors will do with the deck once you’ve got it, what investors read in a pitch deck is worth a look first.