Trusted partners
I do strategy, decks, plans and research. I do not build websites, run ad accounts or draft your funding round paperwork, and I would rather send you to someone who does it properly than take the work and stretch.
These are the people I send clients to. I know each of them, and I only put someone here once I would be comfortable with my own name on their output.
SeedLegals
Fundraising and startup legals
The legal and funding platform for startups: company formation, founder agreements, EMI and share option schemes, funding rounds, SEIS and EIS, R&D tax credits, and the paperwork from first hire through to exit. More than 50,000 startups and investors use it, and it is rated 4.9 out of 5 on Trustpilot.
When I send people here: the raise is real and the documents have to be right. A term sheet you half understand is the most expensive thing in a founder's inbox.
seedlegals.com →The Marketing Cactus
Full-funnel performance marketing
A Barcelona agency with Swedish roots, founded in 2021 by a former Googler. Paid advertising, SEO, conversion rate optimisation, email design and automation, and the strategy that sits above all of it. They have helped more than 300 clients since they started.
When I send people here: the story is straight and the business now needs traffic and conversion, across the whole funnel rather than one channel.
mktcactus.com →Value Ad
Google and Meta ads, and nothing else
Joseph Solanke's agency, and deliberately narrow. Paid advertising only, taken end to end from audit and strategy through launch and ongoing management. No social media management, and no bundle of services you did not ask for. Their own line is 'trajectory-changing ROAS'.
When I send people here: the need is specifically paid acquisition, the numbers matter more than the activity, and a full-service agency would be the wrong shape.
valuead.agency →Smart Website Designers
Website design and build
Ian Brealey's studio in Swansea, now in its tenth year of building bespoke websites for local and international clients. Design, redesigns, e-commerce and SEO, built on WordPress. Rated five stars on Google across more than 150 reviews, which is a harder number to earn than it looks.
When I send people here: because I do not build websites, and a founder who needs one should not have to go and find a stranger.
smartwebsitedesigners.co.uk →
I may receive a referral fee when work goes ahead with a partner on this page. It does not change what you pay, and it is not why they are here. If I did not rate the work I would not make the introduction, because the person who looks bad when it goes wrong is me.